Essential Instagram Management Strategies for Small Businesses to Boost Sales

Instagram has now evolved beyond a simple social media platform, becoming an essential marketing tool for small business owners.

We'll guide you on how to efficiently manage your Instagram account, making it easier for business owners to approach Instagram promotions.

1. Actively Use Story Likes

Story likes tend to have fewer participants compared to post likes, to the point where the saying "Liking a story means flirting?" has emerged. Due to the fewer number of participants, your likes will be more noticeable, enhancing brand recognition subconsciously and increasing the likelihood of repeat visits.

• Set aside time each day to like the stories customers post about their visits to your store.

• Boost follower engagement through active story interactions.

2. Utilizing the Location Search Tab

When you search for specific landmarks or neighborhoods around your store, Instagram provides a location tab. This tab aggregates posts uploaded by users in specific areas or places. Through the location tab, you can identify active customers within your locality, and target key customers who can actually visit your store. Engaging with these users actively encourages them to visit your location.

• Regularly like and comment on posts from users who frequently appear in the Location tab.

• Use location tags when posting content to promote events or special offers.

3. Leveraging Follow Events

It’s highly effective to create inexpensive Instagram profile QR stickers and place them visibly within your store to actively promote follow events. Allowing customers to easily follow your account via QR codes significantly boosts onsite participation. Additionally, interacting with event participants by liking their stories, as mentioned in step 1, helps enhance engagement and encourages repeat visits. Furthermore, you can maximize your marketing efforts by sending Direct Messages (DMs) to followers, informing them about upcoming promotions and special events at your store.

• Encourage easy follows through QR codes.

• Drive repeat visits by actively interacting with followers.

• Regularly send promotions and event announcements via Direct Messages (DM).

4. Actively Utilize Automation Tools

Small business owners aren't unaware of how Instagram works; rather, the reality is they simply lack sufficient time for effective Instagram management due to their busy schedules. Imagine how convenient it would be if you could automate all the steps mentioned above (1, 2, and 3). By utilizing comprehensive Instagram automation tools like Gram-on, you can effortlessly manage story likes, engage with users through the location tab, and handle follow events seamlessly—all at once. Leverage these automation tools to consistently and effectively reach potential customers who are likely to visit

• Maintain consistent posting schedules with automated content scheduling.

• Easily manage location tab interactions and story likes through automation tools.

• Enable continuous engagement with customers by automating follow events.

By implementing the strategies outlined above, you can effectively manage your Instagram presence, maintain ongoing customer interactions, and successfully operate your business.